For years now, Red Bull uses the theme It gives you wings. And for years they’ve been coming up with campaigns and events to claim this theme. Some spot on, others far fetched.
The Red Bull Stratos project hits the nail right on the head.
Red Bull Stratos is a project that’s been in the making for three years now. The goal; To achieve the first human freefall from the edge of space, an altitude of 23 miles. And by doing so, breaking the sound barrier and reaching supersonic speeds.
The man for the job is Felix Baumgartner, one of the world’s most notorious skydivers and base-jumpers, who is guided by the one man who parachuted to earth from an altitude of 20 miles and landed safely, former USAF colonel Joe Kittinger.
The cool thing is, Red Bull actually put together a team of leading researchers and scientists to literally give Baumgartner the wings he need. And not only are they breaking one of the most extreme records known to man, they’re actually gathering scientific test results while doing so.
To me, a perfect and truly inspiring way to bring the Red Bull brand to life.
Tags: Felix Baumgartner, Joe Kittinger, next level, Red Bull, Red Bull Stratos, STratos
